Is the Jobs Market Returning to Normality? How to Find a Job

With the jobs market continuing to recalibrate after several years of disruption, many people are asking the same question: is now the right time to look for a new role? Whether you are seeking progression, a better work–life balance, or have been forced into a job search through redundancy or restructuring, the short answer is yes — but with a clear caveat.

While there has been a return to relative normality, the market is more competitive than it has been for a long time. Employers have more choice, recruitment processes are more structured, and technology now plays a bigger role than ever. In this environment, a passive or unfocused approach rarely works. A modern job market demands a deliberate, organised job search strategy.

It is also worth recognising that disruption is now a constant feature of the global economy. Events such as the recent conflict in the Middle East have reinforced how quickly markets, supply chains, investor confidence, and hiring decisions can be affected by factors entirely outside an individual’s control. These events cannot be reliably predicted, and they serve as a reminder that waiting for the “perfect” moment to act is rarely sensible. The most resilient job seekers are those who accept uncertainty as normal, stay prepared, and take consistent, proactive steps regardless of wider conditions.

This guide sets out four practical steps to help you structure your search, improve visibility, and increase your chances of securing interviews.

Step One – Using Job Sites Effectively

Job sites (also known as job boards) should be viewed primarily as CV databases rather than simply places to apply for advertised roles. When you upload your CV or complete a profile on platforms such as Reed, Indeed, Totaljobs or CV-Library, you are entering a searchable database alongside thousands — sometimes millions — of other candidates.

Recruiters and employers search these databases using filters and keywords to identify potential matches. In many ways, the technology mirrors that used by dating apps: algorithms attempt to match roles with people based on attributes such as skills, experience, qualifications, job titles, and keywords.

To maximise your visibility:

• Ensure your CV is professional, accurate, and achievement-focused.
• Use the keywords you want to be found for naturally throughout your CV.
• Complete profiles fully rather than relying on minimal uploads.
• Regularly update your CV or profile — even small changes can push your profile higher in recruiter searches that use date filters.

This step is not about applying; it is about being found.

Step Two – Applying for Roles Strategically

Applying for jobs is straightforward, but doing it well requires care and intent.

There are generally two application routes:

1. CV-led applications — where you submit a CV and sometimes a cover letter.
2. Application forms or ATS portals — commonly used by larger organisations, public sector bodies, and employers with high volumes of applicants.

Each role deserves a tailored approach. Resist the temptation to send the same CV everywhere. Instead, make small but meaningful adjustments so your experience aligns clearly with the role requirements. Where application forms are used, take the time to answer competency-based questions properly — these are often scored before a human ever reads your CV.

Quality always beats quantity.

Step Three – Targeting Employers Directly

One of the most effective ways to stand out is to take action that most candidates will not.

Rather than relying solely on advertised vacancies, identify organisations you would genuinely like to work for. Consider factors such as sector, size, culture, growth stage, and location. Once you have a target list, aim to get your CV in front of the most senior relevant decision-maker you can identify.

This proactive approach often uncovers roles that are not yet advertised — or influences hiring decisions before a vacancy formally exists.

A detailed guide to this approach can be found here: https://cvthatworks.co.uk/targeting-companies-directly-prospecting/

Step Four – Working with Recruiters Effectively

Recruiters are paid by employers, not job seekers. Understanding this dynamic is essential.

The recruitment sector has faced significant pressure in recent years, with tighter margins and increased competition. At the same time, recruiters have access to vast CV databases and sophisticated search tools, giving them an abundance of candidates to choose from.

To position yourself well:

• Respond promptly to calls and emails.
• Make your CV easy to read and outcomes-focused.
• Be clear about what you can deliver, not just what you have done.
• Be honest, professional, and consistent.

Most importantly, invest in relationships. Build rapport with a small number of recruiters who specialise in your field rather than registering everywhere. The more human and memorable the relationship, the more likely they are to think of you when the right opportunity arises.

Simple actions matter — a thank-you message, a polite follow-up, or a genuine show of appreciation can set you apart. Being professional, organised, and kind is still a competitive advantage.

Helping people secure roles in the Newcastle, Pontypridd, Neath, Barry, Aberdare areas

The National Careers Service in the UK can also help: https://nationalcareers.service.gov.uk

Author: Glenn Hughes

I’m a professional CV writer who also writes website content, LinkedIn profiles, helps people with bespoke job applications and more. I’ve been writing for the internet since 2009 and have many published articles.

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